About Roku
Roku is a leading American consumer electronics brand owned by Roku, Inc., specializing in streaming players, smart TVs, audio products, and an integrated streaming platform. Founded in 2002, Roku pioneered affordable, user-friendly streaming devices and later expanded its technology directly into smart TVs via licensing partnerships. As of 2024, Roku reaches approximately 145 million users through its devices and operating system. Its offerings include streaming media players (such as the Roku Streaming Stick, Ultra), the Roku TV operating system, soundbars, speakers, and smart home devices. Roku is recognized as the U.S. market leader in video streaming distribution.