Pure Digital

About Pure Digital

Pure Digital was the original name of Pure International Ltd., a British HiFi and consumer electronics brand focused on audio products. Founded in 2002 and based in Kings Langley, UK, Pure Digital (now Pure International) has been a pioneer in DAB and DAB+ digital radios, helping popularize digital radio across the UK. The company is known for its innovative designs, including the first mass-market portable digital radios, and has expanded into wireless speakers and audio products. In 2016, following acquisition, the company was renamed Pure International, but it was known as Pure Digital during its key early years developing celebrated audio equipment.