Jordan

About Jordan

Jordan is a globally renowned sportswear and lifestyle brand owned by Nike, Inc., inspired by basketball legend Michael Jordan. Launched in 1997 as an independent brand, its origins trace back to the iconic Air Jordan sneaker, first released in 1985. The brand is celebrated for its innovative basketball shoes, most notably the Air Jordan series, along with a wide range of athletic apparel and accessories featuring the distinctive 'Jumpman' logo. Jordan continues to shape sneaker and streetwear culture, collaborating with athletes, artists, and designers, and remains a dominant force both on the court and in fashion worldwide.